Daniel Joseph

Daniel Joseph

Founder and Strategy Director

A graduate of Keble College, Oxford with a BA in Geography, Daniel was previously European Planning Director for Apple at TBWA/Media Arts Lab, launching the iPhone, App Store and hundreds of apps. Prior to this, Daniel spent his career planning advertising and communications for Sony Computer Entertainment Europe and Mars.

Working alongside co-founder Rob Evans, Daniel leads the company and our Strategy team at TAB. With a particular focus on outcome-driven innovation, Daniel is fascinated by the future of technology and the tangible, beneficial impact it can make on even the smallest detail of daily life. He takes an active role in the development of our products, providing leadership and in-depth insight for delivery teams and our clients, helping them to clearly articulate new propositions and opportunities that generate new value for business and users alike.

In 2013, our goal was to evolve from ‘projects to partnerships’: we now help some of the world’s biggest brands to shape, build and run their most important mobile software products.2014 brings us a n...

Daniel Joseph
By Daniel Joseph under Insights 05 February 2014

Our second blog post in the mobile Business Intelligence series will introduce our OneView product: a bespoke, contextual tablet BI that The App Business and Unilever have built that is changing the w...

Daniel Joseph
By Daniel Joseph under News 15 November 2013

At The App Business we’re hugely excited about the opportunity to innovate and create new value with mobile Business Intelligence. Today, we think we’re just scratching the surface of what will be pos...

Daniel Joseph
By Daniel Joseph under Insights 23 October 2013

Join The App Business (TAB) in central London on the 23rd of October for breakfast and a lively session on the Role of Mobile Technology in Business Intelligence with guest speaker from Unilever, Ales...

Daniel Joseph
By Daniel Joseph under News 25 September 2013

Just three years after launch, The App Business has been rated the UK’s best digital agency with under 50 staff.The elite category of The Drum’s 2013 Digital Census is based on separate polls for peer...

Daniel Joseph
By Daniel Joseph under #TABLife, News 13 September 2013