Founder and Strategy Director
With a BSc in Economics from Bristol University, Rob previously led the European Audience Planning team at TBWA/Media Arts Lab for Apple, specialising in app audience behaviours across Europe. He has also planned media and communications for Pepsi, Nike and PlayStation at Mindshare Worldwide.
Today, with co-founder Daniel Joseph, Rob leads the company and our Strategy team at The App Business. Rob is instrumental in helping brands articulate their needs and figure out how to create business-transforming solutions that elegantly solve audience problems. His acute insight and in-depth experience is particularly valuable when exploring audience needs and behaviours, helping brands to engage at contextually relevant points when audiences are at their most motivated.