Emily Maginess

Emily Maginess

Marketing Lead

With over a decade spent in marketing and communications, Emily joined TAB after a number of years working in leading architecture and architectural visualisation firms. While there, she took the lead on devising and creating compelling stories, pitches and communications for the built environment across a diverse range of locations - from London to New Delhi, Beijing to Miami.

A natural wordsmith with a BA in English from UCL, Emily also has a sharp eye for design and a personal passion for the way technology can make the world work better. Emily joined TAB to help us evolve our brand and play a lead role in demand generation. She is equally passionate about the client experience, and committed to sharing insights and stories that cut through the noise and hype surrounding tech to provide real value for our clients.

Taking the strategic lead across the full marketing mix, Emily continuously iterates and refines every aspect of our branding and communications: from our website to our pitches and value propositions, through to our events and our work space.



The latest Apple event brought with it many things; the iPhone 7, Apple Watch series 2 and, of course, Mario. However, for us here at TAB, the most exciting release was iOS 10.

Emily Maginess
By Emily Maginess under Insights 08 September 2016

Summer is well and truly upon us, providing an opportunity to relax outside (weather permitting) with a good book. Here we bring you our latest and greatest book suggestions.

Emily Maginess
By Emily Maginess under #TABLife 13 July 2016

So here we are: 2016. How on earth did that happen? Much like the pace of our industry, time (and progress) moves super fast here at The App Business.

Emily Maginess
By Emily Maginess under News 07 January 2016

At The App Business, we can’t solve the New Year blues, but we wanted to make sure our clients' January gets started the right way - with inspiration and innovative thinking for their mobile strategies in 2016.

Emily Maginess
By Emily Maginess under News, #TABLife 07 January 2016

We are fast approaching the shortest day of the year, so whilst the weather is bleak outside, why not stay in with a good book? To help you along, we asked 20 TABbers recommend a great read.

Emily Maginess
By Emily Maginess under #TABLife 17 December 2015