Brett Thornton

Brett Thornton

Lead Strategist

A graduate of Warwick Business School, Brett spent four years as a Strategist at TBWA/Media Arts Lab, where he led the European strategy for the iPhone and apps, as well as working on campaigns for iPad, Mac and Music.

Brett leads TAB’s dedicated strategy team, and has played an influential role in growing both mobile product and business strategy as a core TAB service. Brett works closely with senior stakeholders to ensure clients maximise the full breadth and scope of the mobile opportunity - today, and in the future. Currently, Brett is partnering with Visa to develop a framework that enables Visa’s clients to accelerate innovation, and is advising Tesco on the future role of mobile. He has also recently worked with BP to develop an in-depth strategic assessment of the ways technology will reshape the organisation’s brick and mortar retail estate.

 

2016 is an inflection point for UK banks. Shifts in many areas such as regulations, economic conditions, customer expectations, competition and technology are all combining to threaten the banking status quo.

Brett Thornton
By Brett Thornton under Insights 28 July 2016

It used to be so simple: customers did a big shop once a week at their local big box supermarket who had everything you needed. In reality, British grocers have been under assault for almost a decade.

Brett Thornton
By Brett Thornton under Insights 03 May 2016

In August last year, our post ‘The App is Dead’ sparked a healthy debate within the team here at TAB HQ, online, and with our clients. Central to this discussion were three big statements...

Brett Thornton
By Brett Thornton under Insights 14 January 2016

Apple Pay has been taking the UK by storm and grabbing headlines. Unsurprisingly, we get lots of questions about what it means, its impact, and how to use it.

Brett Thornton
By Brett Thornton under Insights 03 December 2015

Given our name, it might be a bit obvious to point out that since we opened our doors, our story has been intertwined with the mobile app. While that might be true, the future looks very different the humble app.

Brett Thornton
By Brett Thornton under Insights 28 August 2015