Brett Thornton

Brett Thornton

Lead Strategist

A graduate of Warwick Business School, Brett spent four years as a Strategist at TBWA/Media Arts Lab, where he led the European strategy for the iPhone and apps, as well as working on campaigns for iPad, Mac and Music.

Brett leads TAB’s dedicated strategy team, and has played an influential role in growing both mobile product and business strategy as a core TAB service. Brett works closely with senior stakeholders to ensure clients maximise the full breadth and scope of the mobile opportunity - today, and in the future. Currently, Brett is partnering with Visa to develop a framework that enables Visa’s clients to accelerate innovation, and is advising Tesco on the future role of mobile. He has also recently worked with BP to develop an in-depth strategic assessment of the ways technology will reshape the organisation’s brick and mortar retail estate.

 

TAB and Incite Marketing Planning joined forces to rethink the mobile opportunity for retail banks facing the greatest regulatory changes in over a century.

Brett Thornton
By Brett Thornton under Insights 17 October 2017

This year’s WWDC keynote was a sprawling two hour affair, covering the breadth of Apple’s ecosystem. Given its breadth, and to help you cut through the usual (and large) amounts of commentary online, ...

Brett Thornton
By Brett Thornton under Insights 06 June 2017

In our recent conversations with UK retail banks, the role of mobile in the future of banking has been raised as a topic of debate amongst bankers themselves. An important subtext for this debate is the particular role played by brick and mortar branches.

Brett Thornton
By Brett Thornton under Insights 15 March 2017

We have identified six capabilities we believe are crucial to banks as they strive to achieve success amidst rapidly changing market conditions and customer expectations.

Brett Thornton
By Brett Thornton under Insights 22 September 2016

Yesterday saw Apple hold their biggest primary product event of the year with the launch of new iPhones, Watches and headphones sharing the stage with a host of smaller announcements.

Brett Thornton
By Brett Thornton under Insights 08 September 2016